Dare to Dream: Israel unveils logo for the 2019 Eurovision Song Contest in Tel Aviv
The Israeli Broadcaster KAN unveiled the inspirational logo for the 64th Eurovision Song Contest – three triangles which, when united, shine together to create a golden star.
It accompanies the slogan ‘Dare to Dream’, which was revealed last October in Tel Aviv.
KAN has revealed details about the creative theme for this year’s contest:
“The triangle, one of the world’s oldest shapes, is a cornerstone symbol found universally in art, music, cosmology, and nature, representing connection and creativity. As the triangles join and combine, they become a new single entity reflecting the infinite stellar sky, as the stars of the future come together in Tel Aviv for the Eurovision Song Contest 2019.”
The tag line Dare to Dream symbolizes inclusion, diversity, and unity, which represents the core values of the Eurovision Song Contest.
The slogan and logo have been created by two leading Israeli branding agencies, Awesome Tel Aviv who developed the slogan Dare to Dream and Studio Adam Feinberg (ST/AF) who created the logo.
Each year the Host Broadcaster of the Eurovision Song Contest creates a slogan and designs complementing artwork for the official event logo, this includes a visual symbol, a theme slogan and other visual elements that strengthen the message of the event.
The first time a slogan was officially introduced was in 2002, when Estonia’s Host Broadcaster ERR chose A Modern Fairytale as its slogan and theme for the contest in Tallinn.