Oscar nominees urged to skip Israel swag bag trip

Oscar-nominated celebrities were urged on Wednesday to skip a $55,000 trip to Israel offered as part of an unofficial awards gift bag.

Two U.S.-based anti-Israel groups made the plea in a full-page ad in the Los Angeles Times that appeared five days before the Academy Awards ceremony takes place on Sunday.

“#SkipTheTrip. Don’t endorse Israeli apartheid,” said the ad, sponsored by the U.S. Campaign to End the Israeli Occupation and Jewish Voice for Peace.

The ad said the trip, which is partially paid for by the Israeli government, was part of a larger “‘Brand Israel’ strategy to distract from almost 50 years of illegal occupation of Palestinian land.”

The trip is one of the most expensive items in a swag bag handed out to the five Oscar-nominated directors and 20 lead and supporting actor and actress nominees, including Leonardo DiCaprio, Sylvester Stallone, Mark Rylance, Cate Blanchett, Jennifer Lawrence, Matt Damon and Kate Winslet.

The gift bag is not affiliated with the Academy of Motion Picture Arts and Sciences, which organizes the Oscars.

The Academy last week filed a lawsuit against Los Angeles-based Distinctive Assets accusing the gifting group of promoting the bag as official Oscars swag.

Israel’s Tourism Ministry confirmed earlier this month it was funding $15,000 to $18,000 of each 10-day trip as a means of offsetting negative news coverage about Israel.

“These are the most senior people in the film industry in Hollywood and leading opinion-formers whom we are interested in hosting,” Tourism Minister Yariv Levin said then. “They will experience the country first-hand and not through the media.”

It was not immediately known whether any of the Oscar-nominated directors, actors and actresses will take up the offer, which must be declared to U.S. tax authorities.

Stallone, nominated as best supporting actor for “Creed,” signed a pro-Israel petition during the Operation Protective Edge in the summer of 2014, while “Bridge of Spies” nominee Rylance has signed a petition circulated by Artists for Palestine U.K. which calls for a cultural boycott of Israel.