Eva’s Instagram Holocaust story goes viral worldwide, gets more than 100 million views
Only 14 hours after going on air, Eva’s story had more than 100 million views including 3 million in Israel. 50% of views were people aged 13-30.
“What if a girl in the Holocaust had Instagram?” asks a trailer for the “Eva Stories” project that was launched ahead the Holocaust Remembrance Day (Yom HaShoah).
Dozens of Instagram video posts show a cast in period costume and locations acting out passages from the diary of Eva Heyman, a 13-year-old Hungarian deported to her death at the Auschwitz concentration camp in Poland in 1944.
The stories, between three seconds and three minutes, were the brainchild of hi-tech and media entrepreneur Mati Kochavi and his daughter Maya.
“In the digital age, when the attention span is low but the thrill span is high, and given the dwindling number of survivors, it is imperative to find new models of testimony and memory,” Mati Kochavi said in a statement.
The project was endorsed by Prime Minister Benjamin Netanyahu, who saw a means of bolstering Israel’s role as both haven and historical homeland for Jews.
“Every day, episode by episode, the great tragedy of our people is essentially exposed through the story of one girl,” Netanyahu said on Twitter.
Such projects, he said, are important “so that the world will understand, so that we will remember what we lost and what was restored to us with the foundation of the State of Israel”.
Maya Kochavi said day-to-day troubles Eva dealt with, such as her parents’ divorce, a crush on a boy, and hopes of one day being famous, would likely strike a chord with young people and draw them in as the war gradually closes in on her.
“There’s a lot that young kids will really feel and relate to and hopefully this continues as her journey becomes more difficult and she starts to experience some of the more horrific parts of the story,” Kochavi said.