The first hijab-wearing model to appear in a L’Oreal hair care campaign has been forced to step down over a series of anti-Israel tweets.
She had been criticisied for a series of posts, including one that described Israel as an ‘illegal state’ and another branding the country as a ‘child murderer’.
The backdated tweets, which have now been deleted, came to light after Amena was cherry picked by L’Oreal to appear in the promo alongside the likes of pop star Cheryl.
In a statement posted on Twitter, Amena said: ‘I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused.
‘Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.’
She continued: ‘I recently took part in a campaign, which excited me because it celebrated inclusivity.
‘With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.’
Since being unveiled as one of the faces of a new L’Oreal campaign, Amena has been criticised for tweets she posted about Israel in 2014, which have since been deleted.
One read: ‘U repeatedly say “nobody is above the law”. Well, under international law, Israel is an illegal state. Yet u support them. EXPLAIN #AskDavid’.
Another says: ‘Israel = Pharoah. Both are child murderers. Insha’Allah, defeat also awaits the former; it’s only a matter of time. #HopeForGaza #SaveGaza’.
In a third post, Amena tweets Channel 4 presenter Jon Snow: ‘Your “children of Gaza” piece was incredibly moving. Israel is a sinister state & the one who suffer most are innocent children’.